Clorox "Green Works"

Presentation for Vanessa Lord:

I realized I'd forgotten to post on the blog about my presentation I did way back when in September. I spoke about "Greenwashing" and Clorox's relatively new cleaning solution "Greenworks."

Here is the greenworks website where you can review some of the advertising techniques that publicly "green" their company:

http://www.greenworkspresskit.com/

and another news article from which I got much of my research about the actual ingredients in greenworks:

http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2008/01/14/MNN7UC1IQ.DTL

The quote I ended my presentation with was from the CEO of 7th generation, Jeffery Hollender, and it summed up my feelings on the subject as well:

"'Green' is not something a company becomes because of a new product line, a marketing campaign, a decision to be carbon neutral or even the selection of an enlightened new CEO. 'Green' is about the inside, not the outside of a company. It's about its DNA, its culture, and its very reason for being."

Is Clorox Green Works really green?

p.s. I shared with the class some ideas for green cleaning solutions that you can make yourself and here is that list as well:

CITRUS FLOOR CLEANSER
1 gallon hot water
2 tablespoons liquid castile soap
15 drops sweet orange essential oil
1/ cup lemon juice
(combine in large bucket)

WINDOW CLEANSER
3 cups water
1/4 cup white vinegar
1 tbsp lemon juice
(mix and spray)

ON-THE-SPOT STAIN LIFTER
2 tablespoons cream of tartar
2 drops lemon essential oil
water
(combine to make paste, spread on stain, allow to dry before washing)

BATHROOM CLEANSER
1/2 cup baking soda
1/4 cup white vinegar
10 drops tea tree essential oil
(combine, scrub with brush, and flush)

Vanessa Lord