I can see how this "ecosensitive" branding would look like just a marketing scheme to get people to buy more products... and it probably mostly is. Especially since "ecoSensitive" is trademarked (by REI I'm assuming) so it is even more unique.
However, I thought their site was very informative and didn't shy away from explaining the cons, as well as the pros, of using these ecoSensitive materials. The website seemed to be more about education and information than pure "greenwashing".
Actually you can vote for the members of REI's board. There are 13 positions and one is the ceo. But I am not sure in reality how it works. Also, you do get 10% of purchases back, but most companies have similar things, like amx cards.
I can see how this "ecosensitive" branding would look like just a marketing scheme to get people to buy more products... and it probably mostly is. Especially since "ecoSensitive" is trademarked (by REI I'm assuming) so it is even more unique.
ReplyDeleteHowever, I thought their site was very informative and didn't shy away from explaining the cons, as well as the pros, of using these ecoSensitive materials. The website seemed to be more about education and information than pure "greenwashing".
It seems that REI is more involved with "co-op washing" rather than "green washing." Co-op "members" neither have a stake nor a vote in the company.
ReplyDeleteActually you can vote for the members of REI's board. There are 13 positions and one is the ceo. But I am not sure in reality how it works. Also, you do get 10% of purchases back, but most companies have similar things, like amx cards.
ReplyDelete